Marketing is more than glossy adverts and catchy slogans- at its heart, it’s about people. During this day, you will discover how understanding human behaviour, social trends, and target audiences is essential for creating campaigns that inspire action.

Academics will help you explore how factors like culture, gender, and peer influence shape decisions and how marketers use these insights to promote products, tackle social challenges, and drive change.

You'll also touch on the practical side of marketing: managing budgets, timelines, and projects. By the end, you will see how marketing isn’t just about selling, it’s about shaping ideas and influencing behaviour.

Marketing Taster Day